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SaaS & Software·May 19, 2026

Building Fan Community Key to WNBA Success, Says Valkyries President Jess Smith

Jess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season. Smith said that the Valkyries, a team that was recently rated at a $1 billion valuation, are serious about upholding 'golden state culture' and investing in the fan experience to attract a dedicated fanbase and grow the franchise as the WNBA enters its 30th season. (Source: Bloomberg)

Bloomberg Markets1 min readPrimary source
Building Fan Community Key to WNBA Success, Says Valkyries President Jess Smith
Image · Bloomberg Markets
The gist
1-point summary · 1 min

Jess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season. Smith said that the Valkyries, a team that was recently rated at a $1 billion valuation, are serious about upholding 'golden state culture' and investing in the fan experience to attract a dedicated fanbase and grow the franchise as the WNBA enters its 30th season. (Source: Bloomberg)

  • Jess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season.
$1 billion

Jess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season. Smith said that the Valkyries, a team that was recently rated at a $1 billion valuation, are serious about upholding 'golden state culture' and investing in the fan experience to attract a dedicated fanbase and grow the franchise as the WNBA enters its 30th season. (Source: Bloomberg)

Integrity note  ·  The source publication didn't make the full article available — Xela wrote this version from what could be gathered (headline, public summary, and signals). Facts and attributions are preserved; for the original piece in the publisher's own words, read it at Bloomberg Markets.

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